06 Jan 2014
January 6, 2014

A new year, a new logo

HAERTOL Chemie GmbH is kicking off the new year with a brand-new corporate design for 2014. The new logo, shaped like a conical laboratory flask, symbolizes the history and tradition our company is based on. The new corporate image was designed to be modern and fresh and highlight our capabilities.

“We’ve advanced rapidly in recent years, optimising our processes and continuing to specialize,” remarked Egon Dühring, head of marketing and product development at HAERTOL Chemie GmbH. “As a result, it was time for us to make these developments visible with a new website.”

In designing the new website’s navigation and layout, we placed particular importance on usability. We also produced new photographs and videos — so you can get a better impression of what we do at HAERTOL.